In 2013 Braydon Alexander, founder and creative director, began consolidating his wide spectrum of ideas and influences into an eponymous fashion label. With each collection these experiences are remembered and explored through curated textiles and striking graphics. Conveying feelings and telling stories told through fabric.
With no formal education in fashion design and fabrication, the journey began in his hometown of Washington, D.C. where Alexander partnered with local pattern makers and tailors to create short limited runs of his designs. Relocating to New York briefly to enhance production techniques necessary to make his vision come to fruition, the label is currently based and manufactured in Los Angeles since 2015.
Refined streetwear designed for the modern gentleman.