In 2013 Founder and Creative Director, Braydon Alexander, began consolidating his wide spectrum of ideas, influences and experiences into an eponymous fashion label. With no formal education in fashion design and fabrication, the journey from idea to full-fledged luxury clothing brand was long and arduous. 

This journey began in Washington, DC where Alexander contracted local pattern makers and tailors to create short limited runs of his designs. Alexander's hometown did not provide the production techniques necessary to make his vision come to fruition. Alexander would leave D.C. for New York eventually migrating across coasts to Los Angeles in 2015.

With each collection experiences or ideas are remembered and explored through curated textiles and striking graphics.

Conveying feelings.

Stories told through fabric.